Go to http://www.google.com/local/add/businessCenter. Add your business Listing in Google local. Make sure you use your business keyword wisely. For example in description you would really want to include all the keywords while maintaining the readability for users. If you offer more then one service/product you can also include them at one go by choosing categories. In case you do not have the category listed in the dropdown you can suggest Google to include your desired category. Make sure you type your contact details correctly as Google will verify your listing.
(2) Have your business address listed in all pages in header or footer
It is useful for the site visitors and for the crawling agents of search engine to have address of your business easily accessible. If you have your address written in the top section of your website, search engine will find it easier to list in local search results. You can also write other contact details like phone number and email.
(3) Get your existing client to write review and rate your business.
When so many people have listed their company in the local search results, more efforts are required to stay on top. Reviewing and rating makes lot of difference in this situation. If you have a good client base and if they are happy to write review, please ask them to do so. Also if you they are really good customers of yours, you can ask them to include some of the keywords in their review.
(4) Make sure you have relevant page title, meta tag and description.
It is very important that your title tag has the main keywords that your business is dealing with. If I have a “air compressor” manufacturing business I would make sure that this keyword comes in the title tag as well as the local listing category. Also the same keyword with more options can go in to meta tag (i.e. Long lasting compressor, economical air compressor, Energy saving compressor etc.) and description.
(5) Submit your site to local directories.
Do a search on major search engines with relevant key terms (i.e. web design directory Mumbai). The directories that come up on the first five pages of search result, you should ideally submit your business in all of them with maximum utilization of all the relevant keywords. Remember keywords and contents are the king when it comes to search engine ranking.
